‘Where Is Football’ is a project designed to highlight and celebrate the awe-inspiring breadth and depth of the world’s love for the world’s game. Played in every corner of the globe, in every conceivable way — from schoolyard games with jumpers for goalposts to professional matches under floodlights — football is simply everywhere. But, while we all play, watch, and celebrate the same sport, we do so in different ways. The goal of ‘Where Is Football’ is to demonstrate the sport’s ability to connect the globe by showcasing its rich diversity.
We had the amazing opportunity to work with the good dudes at Where is Football recently on a collaborative cap. If you aren't familiar with their work - specifically on Instagram - stop reading this and go check them out. And then come back.
The Where is Football brand identity was created by Kendall Henderson, alongside founder of the project Eric Beard. The brand identity contains a word mark and logo mark that act as direction elements that can be used to highlight moments while being synonymous with location.
We opted to keep a clean look with the collaborative cap, going with a black unstructured 5-panel brushed cotton cap finished with a black leather strap and silver clasp. We utilized the logo mark on the front of the cap, while including the word mark on the back of the cap in tonal embroidery and interior taping printed in white. We finished the cap with a collaborative Talisman + Where is Football logo on the inside sweatband.