Our Story

Talisman & Co. rose from an idea to produce the perfect cap to support the football club we love. 

Talisman & Co. is a soccer lifestyle brand headquartered in St. Paul, MN that specializes in creating quality caps and gear that look great on and off the pitch, and help fans celebrate their passion for soccer in a unique style. Talisman was founded in 2016 by husband and wife duo, Dustin and Bethany Branan.

Dustin Branan is a former professional soccer player who played collegiately at Brown University and professionally for both the Minnesota Thunder and the Kansas City Wizards of Major League Soccer.

Bethany Branan is an entrepreneur, with degrees from Boston College and Northwestern University, who brings years of successful business and marketing expertise to their company.

Dustin, Bethany, and their daughters Ella and Tillie reside in Saint Paul, Minnesota and are avid Liverpool supporters.

As the leader in USA-based soccer brands, Talisman & Co. offers retail, wholesale, and customized product channels. Well-known for their charity partnerships and Support Local collection to grow the game at all levels, Talisman & Co. has collaborated on custom gear with like-minded brands, teams, and organizations including U.S. Soccer, USWNT Player’s Association, MLS Player’s Association, United Soccer Leagues (USL), USL W League, COPA 90, fan supporter groups, and more. To shop Talisman & Co.’s collection of bespoke caps, accessories, and apparel, or inquire about partnership please visit the website or brick and mortar store in St. Paul, MN or email bethany@talismancaps.com.

Fun Fact:
Dustin had the opportunity to play in a match with Arsenal Football Club in London during the early 90s, but turned the Gunners offer down because their shorts were too short. 
Early 90s Arsenal Shorts  //  Adidas


Dustin Branan - Brown University Mens Soccer - Jeff Larentowicz